Life happens. Sunglasses slip from your hands at the beach, get accidentally sat on during a picnic, or fall victim to a toddler's curiosity. For most eyewear purchases, moments like these mean starting all over again after having to trash your favorite pair of sunnies. KREWE understands that accidents are part of life. This is why they've created the industry's best warranty program, aptly named "Second Chances."
Beyond Traditional Warranties: A Philosophy of Care
Most eyewear warranties cover manufacturing defects for a limited time, leaving customers on their own when real life intervenes. KREWE's approach is refreshingly different. Their warranty philosophy recognizes that exceptional eyewear should serve you faithfully through all of life's adventures, and when accidents happen, you shouldn't be penalized for living fully.
The Second Chances Promise: When you purchase full-price KREWE frames, you're not just buying sunglasses, you're investing in a relationship. If damage occurs to your full-price frames, KREWE provides a brand new, complimentary replacement. For real. No questions asked about how the damage occurred, no judgment about whether you were "careful enough."Â
How Second Chances Works
KREWE has designed their warranty program to be as stress-free as the rest of their customer experience:
Immediate Coverage: Your frames are automatically covered from the moment of purchase when bought directly from KREWE or any authorized retailer.
Simple Claims Process: To make a claim, simply email krewe@KREWE.com with proof of purchase (if not previously registered), an image of the damaged item, and your shipping address. Their team responds within one business day.
In-Store Support: If you're located near a KREWE store, their in-person teams provide same-day assistance with your replacement, making the process even more convenient.
Comprehensive Coverage: The program covers accidental damage and breakage of frames and lenses. While loss and theft aren't covered (because even KREWE can't prevent everything), they stand behind their frames against the normal wear and tear of active living.
The Lifetime Component: Warranty That Grows With You
What happens after your free replacement? Most companies would consider their obligation complete, but KREWE's commitment continues through their Lifetime Warranty program. If anything happens to your replacement frames or if you purchased them at a discount of less than 40%, you're eligible to receive a new pair for a standard fee for life.
This lifetime coverage extends to custom lens upgrades installed through KREWE.com or KREWE stores, including vanity tints, blue light filters, and prescription lenses. It's their well thought out approach that protects your entire eyewear investment.
What Sets KREWE Apart in the Industry
While many luxury brands charge premium prices, few back their products with this level of commitment. KREWE's warranty program reflects several industry-leading practices:
No Expiration Date: Second Chances has no expiration date. Whether your frames break next month or next decade, KREWE stands behind their quality.
Global Support: Whether you purchased your frames in New Orleans or online, whether you live in Florida or France, KREWE's warranty travels with you.
Complete Product Protection: The warranty covers both frames and lenses, recognizing that your entire eyewear experience matters.
Fair Terms: Unlike warranties with confusing exclusions and fine print, KREWE's terms are straightforward and customer-friendly.
The Business Philosophy Behind the Promise
From a brand perspective, KREWE has always prioritized quality. With their Second Chances Program, they demonstrate that commitment extends beyond the initial purchase. Their customer service puts the customer first, ensuring that your investment in Krewe eyewear continues to support long after the initial purchase.
This approach reflects KREWE's independent status and self-funded growth model. Because they're not beholden to shareholders demanding maximum short-term profits, they can afford to invest in long-term customer relationships. They're not buying consumers through aggressive marketing; people are attracted to what they're doing and decide to become part of the KREWE community.
Real-World Impact: Stories from the Community
The difference becomes clear when you consider the real-world scenarios that KREWE warranty covers:
The Beach Day Disaster: Your frames slip off during a volleyball game and get stepped on in the sand. Traditional warranty? You're buying new frames. KREWE warranty? New frames delivered free within days.
The Parenting Moment: Your curious toddler decides to explore how bendy your frames really are. Most companies would refer to this as "user error." KREWE calls it "childhood happening" and sends replacement frames.
The Travel Mishap: Your frames get crushed in your suitcase during airline handling. While you're dealing with vacation stress, KREWE eliminates one worry by covering your replacement.
The Active Lifestyle: You're passionate about outdoor activities, and your frames take the occasional hit during hiking, cycling, or water sports. KREWE supports your active lifestyle rather than penalizing it.
Building Trust Through Transparency
KREWE's warranty terms are clearly outlined and easily accessible. There are no hidden clauses or surprise exclusions. The company treats their customers like adults who deserve straightforward information about their coverage.
Eligible Purchases: Full-price frames purchased from KREWE or authorized retailers qualify for complete Second Chances coverage.
Partial Coverage: Frames purchased at a discount of less than 40% qualify for lifetime warranty protection at a reasonable fee.
Clear Exclusions: Items purchased at 40% or more discount, sample sales, or second-hand purchases aren't covered, but these limitations are clearly communicated upfront.
Investment Protection That Makes Sense
When you're investing in premium eyewear, you want assurance that your investment is protected. KREWE's warranty program provides peace of mind that extends far beyond typical coverage:
Financial Protection: Your investment remains secure even if accidents happen.
Lifestyle Support: You can live an active life without worrying about damaging your frames.
Long-term Value: The lifetime component means your frames become better investments over time.
Confidence Building: Knowing you're covered allows you to choose frames you truly love rather than settling for "safe" options.
The KREWE Difference in Action
This comprehensive warranty program exemplifies KREWE's commitment to customer care. While large corporations often view warranty claims as costs to be minimized, KREWE sees them as opportunities to build customer relationships.
The Second Chances program isn't just about replacing damaged frames; it's about supporting the lifestyle and adventures that make life worth living. Krewe recognizes that exceptional eyewear should enhance your life's experiences, not limit them.
When you choose KREWE, you're not just selecting industry leading frames and designs; you're joining a community that believes in second chances. Krewe embraces the importance of living fully, and in the value of standing behind exceptional products with exceptional service.
Because life is too short for worrying about your sunglasses, and every adventure deserves frames that can keep up, with backup when they can't.
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