If you've strolled down Park Avenue in Winter Park lately, you've probably noticed the charming storefront at 112 S. Park Avenue that draws people in like a magnet. That's Frank, and trust us, we're not your typical gift shop.
What Exactly Is Frank?
Frank is one of Central Florida's finest lifestyle boutiques, and with so many in the area, we're proud to be a part of the community. Think of us as that perfectly curated friend's house where every single thing catches your eye and makes you wonder, "Where did they find this?"
With so many fabulous gifts, jewelry, home decor, coffee table books, cards, and more, Frank has to be included as one of your in-store or online go-to boutiques. But here's the thing, while our social presence is capturing views, visiting the actual store on Park Avenue is an entirely different experience.
The Brands That Make Frank Special
What sets Frank apart isn't just our eye for beautiful things, it's the carefully selected brands we carry. Let's talk about a few standouts:
KREWE Sunglasses
KREWE Eyewear, known for its innovative designs, premium materials, and unparalleled craftsmanship. From sleek, modern shapes to classic NOLA lines, each pair combines timeless style with bold individuality. These aren't your average drugstore shades. KREWE is an independent luxury sunglasses and eyewear company. They celebrate individual style through culturally inspired frames, designed in New Orleans with that distinctive Southern flair that somehow feels right at home in Winter Park.
The Riddle Oil Connection
Frank's selection extends to unique beauty and wellness products like Riddle Oil. The artisanal fragrance oils that have become a cult favorite among those in the know. It's this kind of unexpected find that makes browsing Frank feel like a treasure hunt.
Jellycat and Beyond
From adorable Jellycat plushies that make perfect gifts (or let's be honest, perfect treats for yourself) to home fragrances and coffee table books, Frank's inventory reads like a wish list of life's little luxuries.
More Than Just Shopping – It's an Experience
Located at 112 S Park Ave, Frank is open Monday through Saturday from 10:00 am to 6:00 pm, and Sunday from 11:00 am to 5:00 pm. But here's what the hours don't tell you: visiting Frank feels less like shopping and more like discovery.
Our signature colorful book stacks aren't just decoration – they're conversation starters. Whether it's "Rolling Stone: 500 Greatest Albums of All Time" or "Eat Your Bourbon Cookbook," every item has been chosen with intention.
The Frank Favorites You Need to Know
Some of our bestselling, most loved finds include items that perfectly capture what makes this place special:
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11 11 Rollerball Fragrance Oil – because who doesn't want to smell amazing?
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Hibiscus Glass Bud Vase – bringing that perfect pop of color to any space
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Flikr Table Top Fireplace – because ambiance matters, especially in Florida, where we rarely get to use actual fireplaces
Why Winter Park Loves Frank
In a town known for its museums, boutiques, and that unmistakable charm, Frank fits right in while standing completely apart. It's the kind of place where you go in looking for a birthday gift and leave with three things for yourself (and probably still the birthday gift too).
Frank has become more than just a store, it's become part of the Winter Park experience.
The Bottom Line
Frank isn't trying to be everything to everyone, and that's exactly why it works so well. Whether you're a longtime Winter Park resident or just visiting for the weekend, Frank offers that perfect mix of discoverable luxury and approachable charm that makes you want to come back again and again. Heck, even the New York Times says so!
Next time you're walking down Park Avenue, make Frank a destination, not just a stop. Trust us, your home (and your gift recipients) will thank you.
Ready to see what all the fuss is about? Find Frank at 112 S. Park Avenue, Winter Park, FL 32789, or give us a call at 407-629-8818.
